Our reason for choosing Flat Out Bear:

All the way from Australia the luxury Flatout bear is the bear to be seen with! Fans of the Flatout bear include Sarah Jessica Parker, Tom Cruise, Katie Holmes, Matt Damon, Jennifer Garner, Brooke Sheilds, Paris Hilton and Nicole Ritchie!

What Flat Out Bear say:

Sydney-based sisters Prue Trollope and Sarah Novati are making a huge impact in Australia and overseas with their company's signature product - the FLATOUTbear.

Fast becoming the must have item for bubs - Prue and Sarah have sent FLATOUTbears to A-list and celebrity mums as a gesture and smart marketing tool to boost awareness of the bears and their founding company, FLATOUTaustralia.

Princess Mary of Denmark sent a thank-you for her FLATOUTbear as did Australian fashion designer Collette Dinnigan. Sex and the City star Sarah Jessica Parker stayed true to her character's form as a great writer and penned a heartfelt thank-you note via email.
Ms Trollope attributes the success of the FLATOUTbears in part on their modelling on the ageless ‘woollen blankie'.

"We know they work. The FLATOUTbear is a new expression on an age-old winner.
Sheepskin wool has been used as baby comforters for years. It's a classic and doesn't go out of fashion. Sarah's children have FLATOUTbears and love them," Ms Trollope said.

The bears are made from 100 per cent Australian sheepskin wool and come in a variety of colours including the ‘yummy' Milk, Honey, Liquorice, Latte and Chocolate as well as the quintessential Australian - Koala Grey.

Ms Trollope said mums often buy more than one bear for their children as they keep a ‘spare' when the other is being washed. They are also proving popular with grandmas and aunties who give them as presents

Make up

100% Softest Wool